Oh, also. I motored to Limbo the other day just for the hell of it, and also for the fruit and coffee beans of it, and lord
did it remind me how much I miss being in trivial range of that place. Limbo
, in case you don't know, is a small grocer in deepish Southeast (a short pedal from my old house, in fact) with the most ingenious business plan ever. To wit: "Hey, let's set up literally next door to a Trader Joe's—or no, actually, fuckit, let's set up in the same building
as a Trader Joe's—and only traffic in stuff that Trader Joe's sucks at.
("Stuff that Trader Joe's sucks at" largely entails fresh fruits and veggies, bulk herbs and spices, and some locally-made stuff like miso and salsa and roasted coffee beans.)
The genius is twofold. Firstly, that sort of remora-ism nets you a steady flow of people in food-buying mode, an inevitable percentage of whom are gonna eventually get sick of TJ's overpriced saran-wrapped decorative wax veggies and stick their heads in. And secondly, you don't have to waste any resources doing anything you can't excel at.
If you can't shelve flour and beans and snack food as well as or better than the Joneses, and if even doing so at the minimally-acceptable level would hurt your ability to do the shit you actually care about? Well, then fuck it! You don't even have to play; just tell people to walk thirty feet thataway once they've got their fruit and turmeric squared away.
And you can't argue with the results, 'cause shit's cheap as hell there and is almost universally delicious. (I heard something once about how the owners do tricky shit with the wholesale produce market in town, such that they can just swoop in and grab small lots of really good stuff for way cheaper than it should be on account of there's not enough of it left for the big guys to touch, or they'll grab a crate of good but slightly wilty broccoli for pennies and sawdust and anyone who rolls in in time can make seventy-five cent stirfry that night.) I'm usually a farmer's market guy, but Limbo is pretty much the next best thing.
And that's my post about the Apple iPad. (No, sorry, just kidding.)