Rebranding

[roadrunnertwice]

Hey, did you notice that Jim Beam totally changed the labels for Old Overholt and Jim Beam Rye? They dropped the saturation and changed the lid on Overholt, and they ditched the fluorescent yellow of the JBR label in favor on this sort of tan color. It's almost as though someone in marketing came to their senses and realized that they looked totally trashy.

(The backstory here is that there seems to be something of a rye renaissance going on -- I expect Jim Beam is trying to surf the wave by making their bottles more attractive to people who aren't already converted. I'll kind of miss the bright yellow, though -- it made it look like I was drinking something really cheap and horrible, which always felt like I was pulling one over on everyone.)

Comments

[gyladia.livejournal.com]

The reddish bottle with the red lid makes it look like some sort of miracle elixir out of the 1870s. Or cough syrup.